Digitization and technical advancements have opened many doors for modern artists and art professionals. For artists, having a well-organized online gallery is the simplest way to share your pieces and sell art prints online.
A well-structured and aesthetically designed professional website will present your artworks in the most creative way, convey your artistic journey and be accessible to millions of art lovers across the world.
In this article, we will explain some tricks and tips to make your artwork visible to the world in the most accessible and pleasant way.
The best art galleries offer a budget-friendly way to make your work accessible to art enthusiasts.
Tips On Exhibiting Your Artwork Online
Highlight your masterpieces
Every art creator, collector, and enthusiast understands that not all artworks have the same weightage and aren't created equally. Some artworks have a mediocre appeal. While in other artworks, the inspiration is beautifully visible and turns out to be a masterpiece. Such artworks should be a major highlight of your collection.
Since masterpieces are always a step above the rest and capture your skill and creativity as an artist, they should be highlighted in your profile and featured using a spectacular layout to show art online.
Use creative, clear, and crisp layouts.
A clean representation is the best way to make your artworks look aesthetically appealing. Use a creative yet sophisticated structure and avoid using too many frills. This will enable each art piece to speak for itself and allow visitors to focus on essential detailing.
You can create online slideshows to organize your heart pieces. Slideshows enable easy navigation for your viewers.
Some creative slideshow ideas to show art online include:
- Responsive slider with images and videos
- Grid structure with images and videos (especially beneficial for art prints and photography art). You can also use great to display different types of art.
- Grid slider with videos and images
- Background slider with full-screen videos or images displayed behind the primary content.
Share your work on social media.
Social channels are home to billions of active art enthusiasts worldwide. Picture best social platforms like Pinterest and Instagram offer creative layouts to display the graphical content.
Here are a few tips and hacks for building your social media strategy:
- Choose the right platform
- Upload high-quality images of your artwork with the correct lighting
- Use relevant hashtags
- Engage your followers with interactive content
- Share behind the scene content for a personalized appeal
- Occasionally host a contest or giveaways to build interest in your brand
- Combine organic posting with paid ads for increased audience reach.
The best art galleries allow the integration of your social media accounts.
Utilize a concise yet informative art description for your pieces
Weavers feel privileged when they get an exclusive peek into your thought process or get a brief understanding of your inspiration behind a particular artwork. This allows viewers to feel more connected to your art since they get to comprehend the story behind each masterpiece.
Author bio
Give a brief description about yourself, your art training, art journey and professional background.
Art description
In this section, talk about your artwork– the inspiration and the story behind creating a particular piece. You can also discuss the dimensions and specific characteristics of the artwork.
Collaborate with online art communities
An art community is a website, online platform, or group consisting of individuals (artists, art collectors, etc.) sharing similar interests in a particular art niche.
These communities offer a creative platform for artists to share their work, get feedback and mentorship and sell art prints online.
Host digital exhibitions with renowned art galleries
Hosting digital exhibitions with reputed art calories is an amazing way to build brand recognition, present your art collection and enhance online sales. With online art platforms, you also get the opportunity to connect with global art collectors and enthusiasts.
Several art platforms feature partner galleries where you can not just present your art but also develop a blog section and well-curated art gallery. Additionally, these platforms offer professional guidance during digital art representation to improve marketing and sales.
How to upload your art on a digital platform?
- Select the best artworks for gallery presentation.
- Create your profile on the platform with personal details and required potentials.
- Upload artwork and wait for approval from professional curators.
- Once your artwork gets approved, it becomes eligible for exhibition at partner galleries.
- Sign up for the membership program and display the best works digitally at partner galleries.
- Receive insights and photos of your exhibition to improve your portfolio.
Conclusion
Being an artist, you cannot shy away from marketing your work. Leverage both online and offline platforms to build brand recognition and increase sales.
Invest time in learning and understanding how to develop a successful marketing strategy. It will totally be worth your time and money. In the online world, the competition is intense. Therefore learning to build a marketing strategy and selling art prints online is necessary.
