Millions of artists earn their livelihood and make a mark in the industry solely through online sales and commissions. The credit goes to online art sales platforms offering unlimited traffic and advanced technical marketing tools to make the entire sales and outreach process easier.
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However, with the overwhelming number of art platforms present currently in the online world, choosing the best platform for your particular nation has become a tricky job.
Especially because artists have so many things to do apart from art creation, including correct photography, pricing, marketing, sales, and managing the business aspects of art. Whether you sell prints, venture into creating art on canvas or sculpt unique sculptures, finding the best platform for artists is essential for reaching out to the correct audience.
Online art platforms
Online art platforms are digital platforms specifically designed for artists to upload and exhibit artworks digitally to a global audience.
- To start using an online platform, you first need to decide and select a particular niche. This helps in better art curation and allows attracting highly-targeted traffic to consume your artwork.
- Once you select your niche, for example, art gallery sculpture or mixed media, you need to create an account for uploading your artworks. You might need to share your personal details such as name and contact information for creating a profile on the platform.
- After creating your profile, you are eligible to upload your artwork. Ensure to capture high-quality images in the correct lighting.
- After the uploading process is complete, your artwork gets verified and examined for quality assurance purposes by professional art curators.
- Once your art gets approved, you are eligible to choose a partner gallery or exhibition for digitally displaying your artwork. Apart from exhibitions and gallery representation, your artwork will be consistently visible on the art platform.
The best place to sell paintings online will also offer you photographs of your digitally exhibited artworks to help build your portfolio and also insights into consumer behaviour.
Online marketplaces
Online marketplaces are similar to art platforms; however, there are certain differences. Similar to art platforms, it is recommended that you choose a niche.
Online marketplaces work like E-Commerce platforms where you can upload your work and wait for consumers to buy it. Online market places generally don't have ties with art galleries or offer professional curation/representation.
Your listings on these art selling platforms may remain live for weeks or months or until the particular artwork gets sold. You might be charged a listing fee.
Additionally, your competitors might not be just artists but sellers or large-scale manufacturers of art items such as ceramics companies, etc.
Also Read: A Comprehensive Guide To Art Investment
Online art galleries
The concept of online art galleries is similar to brick and mortar galleries, with the exception that the artworks are displayed digitally. Online galleries curate art and offer marketing through email newsletters, partnerships, and sponsored programs.
The best platform for artists charges a small fee or commission for screening, marketing, and art representation purposes. Before uploading your art, it is recommended that you read the guidelines carefully to avoid getting disqualified.
Online art galleries are the best places for upcoming and new artists who have just started their careers in the art world.
Social media platforms
Social media platforms are not specifically designed for selling art but for selling anything and everything. From service providers to product manufacturers, anyone can sell their offerings through the correct social media marketing strategy.
You can also utilize social media channels to direct traffic from your profile to the art selling platforms where you have digitally uploaded your artwork.
You may or may not conduct direct sales through social media.
Choose the correct platforms, research the online behaviour of your target audience, and follow social media etiquette to gain maximum reach and followers on your profile.
Instagram, Facebook, and Pinterest are the best platforms for exhibiting creative works such as paintings, art gallery sculpture, photography, digital print art, and several other creative art forms.
Facebook is one of the largest social media art selling platforms. YouTube is great for hosting vlogs and informational content. You can also become a part of several social art groups specifically created to support artists with sales and marketing.
Brick and mortar art galleries and local art shows
While the digital world is expanding and offering great opportunities for artists to create a brand name in the industry, offline platforms also have a special appeal. Being present on the best place to sell paintings online doesn't eliminate the requirement to represent your artwork in local art shows and offline galleries.
In fact, being omnipresent is the best way to survive and become successful in the current art market. Generally, offline galleries and local art shows have specific clientele and search for specialized art genres based on the subject, creation style, and sometimes medium.
Wrapping Up
Regardless of where you plan to sell, your art should be of the best quality and offer value. Additionally, upload only the best images to market and sell your art. Ensure writing a good description, including the details of the medium, dimensions, and the inspiration or the story behind your creation. And remember to stay in touch with potential buyers and customers to build a loyal customer base
