You have poured so much creativity and dedication into crafting the perfect culture, and now it's time to let it shine. In the modern world of digitization and technological advancement, prohibiting yourself only from offline media is not enough. Exploring and venturing into online channels is the best way to sell sculptures online.
This guide will explain various hacks to help you start selling sculptures online with success.
Sounds great? Let's begin!
How To Sell Your Sculpture?
If you are an artist creating sculptures, that means you want to sell your artworks at the best art exhibitions. But how?
There are three options which you can follow:
- Selling original sculptures
- Selling reproduction prints of the sculpture created by you.
- Settling digitally downloadable formats of the sculpture.
You can combine all these three options in a platform for artists to increase your brand popularity and sales.
For example, you can create some exclusive pieces where you just sell original sculptures. For some creations, you can sell both original sculptures and reproduction prints. Also, you can create an exclusive line of sculptures where you will be selling both digitally downloadable formats and original sculptures.
Selling Through An Online Platform
When you sell your art on an online platform, you control almost every aspect of your heart business. This means you need to take care of the packaging and shipping. You get the freedom to customize your packaging and add a personal touch. However, you'll be responsible for any damages or complications arising during the process.
Selling Through A Supplier
If you want to follow moderately low-risk transportation and delivery, you can choose to work with a supplier. The sculpture sales will get processed through your preferred art platform. But the packaging, shipping, and delivery will be taken care of by the supplier.
You will have less liberty to customize or personalize the package in such cases.
Also Read: The 5 Best Art Galleries In The World
Where To Sell Your Sculptures?
The online art arena is huge. It is practically impossible and overwhelming to be present on every platform. The top four online channels to sell art online include:
- Online art platform having partnerships with best art exhibitions and galleries.
- Personal websites
- Social media platforms
- Online marketplaces
Remember, you can choose one or more online platforms to exhibit and sell your sculptures.
How To Exhibit Your Sculpture On Online Platforms?
Since you will be presenting your sculpture digitally, it is extremely crucial to click high-quality pictures with the correct light exposure.
Ensure all the images you upload of your sculptures online have a uniform dimension.
Pay special attention to categorizing your artwork and organizing properly. Sculpture is a broad category. What type of sculpture does your art represent? Is it a wax sculpture, or is it designed with an iron casting? Is your sculpture an abstract art, or is it a traditional figurine?
Don't forget to write a detailed description with relevant keywords and an author bio. Your description should include dimensions, materials, price, delivery and packaging information.
Apart from the technical specification, your description should also contain the inspiration for your sculpture, the special technique used for its creation and how it relates to your personal work style.
How Do You Price Your Products?
You drafted a compelling description and uploaded a remarkably brilliant image. Your sculpture is ready to be sold on an online platform for artists.
Take a step back. Did you get the pricing correct? Pricing your sculpture is a delicate science. You will need to consider various personal and market-related factors before setting the price for your artwork.
The factors include:
- Your art career history and experience
- Previous sales history
- Niche/ genre
- Style and materials used for creating the sculpture
- Time dedicated to its creation
- Current market trends
After benchmarking your sculpture with the current market and considering other factors, price your art correctly.
Ensure your prices are consistent throughout the online platforms for digital download formats and print reproductions.
Shipping And Packaging Your Order
Once your sculpture is sold, the next step is delivering it to the client. Sculptures can be fragile. Therefore, you need to take special care in packaging them. You want the sculpture delivered to your customer in the most healthy way.
However, if you have chosen a supplier model, you don't need to think about the packaging. The entire packaging and delivery are managed by the supplier. One drawback is that you won't be able to create a unique unboxing experience for your customer.
When you get high-quality clients from the best art exhibitions, packaging matters. Packaging creativity can be an indirect method of building a loyal customer base.
We recommend using a padded protective covering or a bubble wrap for packaging your sculptures.
Wrapping Up
In this guide, we have talked about some key factors of selling sculptures online. Using this guide, you can easily understand where to market your sculptures, set up payments, and determine your packaging and shipping.
Selling sculptures online is possible for both budding and seasoned artists. Online marketing, when done right, can attract customers throughout the globe.
